Add your Email here to follow EUbrainwashing

Monday, 30 April 2012

My view on YouView

"YouView will be everything you've ever wanted from TV in one easy-to-use box: Freeview, catch-up TV, High Definition and a personal video recorder (to pause, rewind and record live TV). It means the programmes you love will be ready to watch whenever you want. Simple."

 Telegraph:

Lord Sugar blow over YouView delay

It was supposed to revolutionise the way we watch television, blazing onto our screens in 2010 and doing for every broadcaster what the iPlayer has done for the BBC.


I am confused. How technically difficult is the YouView objective to achieve? Not so very me thinks.

I think there is a sub-plot behind the endless delays that is more about not being accused of launching a platform that is so easy, agreeable to the public and focal of free content that it all but corners and stifles the market. Pay to view and cable content providers can see the monster on the horizon. A platform that works, that is stuffed with free content and potentially provides an open pathway to each and every independent provider will kill 9/10th of their lucrative captive market.

YouView is the BBC: disguised in the outfits of its slowly dying terrestrial broadcast mates. Sky begrudgingly appeared at the table late on and apparently declined to join-up, but until the News International Murdoch 'phone hacking' debacle reaches its termination and the wooden stake is finally hammered home, they will not risk a launch; for fear it will all end-up in court where the international media power players may well then rule the day.

Between times they will stall even at the apparent cost of market share: if only because by allowing the market to commence and develop they cannot stand accused of monopolising and stifling it from the outset.

Perhaps the show will get smartly onto the road when it is clear the last nail has been hammered home to the door of the Maxwell Black Murdoch family mausoleum.

No comments:

Post a Comment

Don't just think it - write it!