Initiatives such as www.the-eu-and-me.org.uk site and 'Europe Direct' exist only because we are made to pay for it - it is easy to spend our taxes.
These are not in place to 'help' the EU public, it is only, cynically, to make the EU public 'feel' as thought the EU is useful and connect with it.
This is addressing an apparent weakness of the EU: near anybody with at least half-a-brain thinks it is a useless waste of our money - and it is.
So the issue is addressed with a marketing campaign - which is the definition of propaganda & how a public is brainwashed. Simple.